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  • The exact framework to price without flinching
  • How to package your offer so price becomes irrelevant
  • Scripts for handling "that's too expensive"
  • Case studies of business owners who doubled their fees
Fearless Pricing book cover by Robin Waite

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Robin Waite
"If you're a business owner who's ever undercharged for your work, this book will pay for itself a hundred times over."

— ROBIN WAITE, AUTHOR

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Real business owners with their copy of Fearless Pricing.

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5-star reviews on Amazon

What readers are saying about Fearless Pricing.

AMAZING 🤩

An absolute must-read for coaches, freelancers, and business owners. Robin's plain-speaking approach cuts through the noise around pricing. Practical, easy to read, and packed with valuable insights — no fluff, no jargon, just clear, actionable advice. I finished it feeling motivated, confident and action-ready.

Rebecca Lowe

Verified Amazon review

It's AMAZING!

It's STUNNING! If you are an entrepreneur and you need help with pricing your services, READ THIS. I made my money back in 3 months. 3 months ROI… amazing! Just follow his guidance and the revenue will follow. He has PROVEN this over and over again.

Kindle Customer

Verified Amazon review

Invaluable book for coaches and freelancers

Every coach, consultant or freelancer should have this book to read and refer to. It's even more wide-ranging than I expected — mindset, building offers, customer journey, sales, pricing and reviews, with case studies throughout. Highly recommended.

K Rice-Oxley

Verified Amazon review

Start charging for the value you create

Completely shifts the way you think about pricing. Instead of charging for your time, it helps you understand the real value you provide — the transformation you create for clients. Packed with practical exercises and bonus videos. Highly recommended.

Olga Opotchanova

Verified Amazon review

Charge like the expert you are

This book stretches what you think is possible when it comes to pricing. The stories alone have expanded my thinking and my doing — I find myself sharing them with my own clients and watching their ideas expand too. A brilliant business book.

LISA HOPPER PCC

Verified Amazon review

Motivational, practical — and very readable

So much experience is packed into this book — it even includes QR codes for additional material. Broken down into practical actions you can really do, written in a way that inspires you to actually make them happen. Worth a read whatever stage you're at.

Harriet M

Verified Amazon review

Eureka moment inducing book!

A very worthwhile read. The tips in this book have already given me the confidence to trust my coaching services and build an offer that's rewarding for my clients and for me in a way I never considered! Thanks Robin.

Tony McBride

Verified Amazon review

Challenge your pricing

Are you actually confident in your pricing, or just comfortable being overwhelmed? If you keep telling yourself "I can't raise my prices," Robin Waite's Fearless Pricing is the reality check you need. It completely rewires how you view your value.

John Hummel

Verified Amazon review

A supportive confidence boost

A really great book for any business! Motivational, clearly written and lots of bite-size sections making it an easy read. Builds confidence through clear explanations, helpful case studies and actionable tasks. Definitely worth it!

Sally Pearce

Verified Amazon review

The book I wish I had when I started

As someone only a few years into my business and a newbie to packaging my products, this book has been a godsend. It explains everything in such a straightforward way, and helps ease the fear and imposter syndrome that comes with charging more.

Kindle Customer

Verified Amazon review

Make your business real

Great book, real business advice from a real pro. Robin goes straight to the point — no motivational fluff.

Kindle Customer

Verified Amazon review

Brilliant and a must-read

Excellent, clever and practical. The only book you need as an entrepreneur if you are serious about your pricing strategy and attracting better clients.

Ms Agnes Cserhati

Verified Amazon review

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What's Inside the Book

The Pricing Mindset

Why most business owners price from fear — and how to flip the script.

Packaging Your Offer

Turn an hourly service into an irresistible fixed-price package.

The Value Conversation

A simple script for talking about money without flinching.

Anchoring & Options

How to present three options so the middle one always wins.

Handling Objections

What to say when someone tells you "you're too expensive".

Raising Your Rates

A step-by-step plan to raise prices without losing clients.

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